According to HubSpot, the most effective email marketing strategies include:
- Subscriber segmentation
- Message personalization
- Email automation
And do you know BigMailer can help you ace these without spending $$ or wasting resources in the process? 🤔
If you’re a blogger or a marketer trying hard to find a cost-effective email marketing solution, look no further than BigMailer!
In this article, we’ll discuss all BigMailer – what it is, how it helps bloggers and agencies, and what features make the solution ‘Ultimate’ for your business.
What Is BigMailer?
BigMailer is a robust email marketing platform intended for optimizing and managing large-scale email marketing initiatives.
The software is packed with a suite of tools to establish, deliver, and monitor email marketing campaigns efficiently. Some of its core features include email list management, customizable templates, automation, thorough analytics, and more.
Besides this, BigMailer helps organizations reach their intended audiences with customized, fascinating, and tailored newsletters.
With over 3000+ brands onboard and amazing user reviews, BigMailer is unquestionably a popular tool among companies trying to turn around their email marketing game.
How Does it Help Bloggers and Marketing Agencies?
BigMailer benefits both bloggers and marketing agencies in many ways. Listed below are some of its advantages:
For Bloggers
- Email Campaign Management: BigMailer enables bloggers to generate and organize email campaigns effortlessly. To create professional-looking emails, bloggers can use the drag-and-drop email editor. With BigMailer, it’s easy to tailor the design, layout, and email content.
- Subscriber Management: Through BigMailer, bloggers can segment and handle their subscriber lists. Additionally, it enables targeted connections with a variety of reader groups.
- Automated Email Sequences: Bloggers can set up automated email sequences to engage with subscribers, deliver content, promote products, and even foster connections with the audience.
- Email Templates: Big mailers provide pre-designed templates, making it effortless for bloggers to create professional emails. The visually appealing designs of these emails are ideal for bloggers with less or no design expertise.
- Tracking and Analytics: Another important advantage of using BigMailer is the availability of comprehensive insights into email performances. Bloggers can optimize their email marketing through metrics like open rates, click-through rates, etc.
- Personalization: Bloggers can personalize emails with recipient names, dynamic content, and personalized recommendations, fostering a more tailored and engaging experience.
- A/B Testing: BigMailer allows bloggers to experiment with various email subject lines, content variations, and layouts to identify the most effective strategies for their audience.
For Marketing Agencies
- Client Management: Using BigMailer, agencies can manage email campaigns for several clients from a single platform, minimizing workflows.
- Collaboration & Teamwork: BigMailer offers features for collaboration, allowing agency teams to work together on campaign creation and approval processes. It even integrates with third-party collaboration tools like Slack.
- Reporting & Client Dashboard: Agencies can generate comprehensive reports and analytics to share with clients, demonstrating email campaign performance.
- Scalability: The BigMailer platform is designed to handle large volumes of emails, accommodating the needs of growing marketing agencies with expanding client bases.
- White Labeling: BigMailer provides white labeling options, allowing agencies to present the email marketing services as their own, reinforcing their brand identity.
- Compliance: BigMailer follows strict guidelines and best practices outlined by email regulations such as the CAN-SPAM Act and GDPR. The inbuilt features manage opt-outs, unsubscribers, and user preferences following these regulations.
- Deliverability: The platform monitors email deliverability closely to maintain high rates of successful email delivery. It monitors primary factors that affect deliverability, such as sender reputation, bounce rates, and spam complaints.
Now that you are aware of how BigMailer can help the cause, let’s dive in to explore its key features.
BigMailer: Key Features
Single-Point Brand Management
BigMailer is an excellent email marketing solution for agencies. Its intuitive dashboard lets you add and manage unlimited brands and campaigns from under a roof.
You can easily switch between brands, review campaign statistics, and make changes in real-time.
Plus, you can invite team members or clients for controlled management of campaigns using role-based access.
Adding to that, your non-admin users can have 3 levels of access – account managers, brand management, and campaign managers.
Advance Segmentation
Email segmentation is a process in which you divide your messy email list into smaller groups or segments with the intention of sending targeted and personalized emails.
The division can be made based on customers’ behavioral, geological, and chronological traits. Moreover, segmentation helps in offering relevant content to your email recipients.
Using BigMailer, you can segment your email list with:
- Your custom fields. For example, last order date or subscription status.
- Pre-defined fields like geo-location, age, gender, etc.
- Sent, opens, clicks, and other engagement metrics over a given period
Email segmentation is a must to keep your marketing campaigns targeted to the iht audience and have the right message.
White-Label for Agencies
Now since you have multiple clients on board, BigMailer doesn’t feel good naming itself between you and your clients.
And so, BigMailer’s agency-only white label feature lets you host the platform on your domain with all references to BigMailer removed.
This way, your clients can access BigMailer’s Email marketing services on a site that is branded for your organization, and you can charge them based on your pricing model.
With that, you can also expand your agency offerings. It can be used for:
- Email link tracking
- Customizing unsubscribe page
- Improving deliverability
And much more.
Pre-Built Templates and Built-In Editors
BigMailer offers a library of customizable email templates. You can store and share templates at the account level to be shared between brands. Or, you can bring in your HTML templates.
Furthermore, the platform provides two built-in editors: Classic and Drag-and-drop editors.
The classic editor helps you customize HTML templates via coding or text-rich block editing, while the latter is excellent for customizing templates or creating new ones by simple pick-and-drop elements.
You can easily switch between the two editors with a simple toggle.
Integrations
BigMailer ensures that you’re never brought out from your existing ecosystem. Hence, it offers seamless integrations with Zapier, Integromat, Zoho, Integrated, and Pabbly Connect.
Using the above, you can connect the platform to hundreds of third-party apps.
You can sync your customer records with a CRM or another ESP or even create custom event-driven automation using webhooks.
A/B Test Campaigns
A/B test refers to the process of running multiple versions of a campaign to identify the best among them. It involves comparing metrics such as open rate, click-through rate, deliverability, etc., to find campaigns with the best ROI.
Using BigMailer, you can run single or multi-variate tests before you send out emails.
For example, suppose you are unsure about 2 different subject lines or 2 different versions of your message body, or both. In that case, you can run A/B tests to compare different dimensions of your emails.
Running A/B tests can help you optimize your campaign engagement by determining the best time or subject line to use. For the most part, you can set up an A/B test to determine the following:
- Ideal send time
- Best subject line
- Best converting CTA in your email body
Note: A/B tests can only be used for bulk emails.
Sender Reputation Management
The sender’s reputation (or rating) is a key factor that affects the hit of emails in the Inbox folder (not the spam one). The higher the sender’s reputation, the more chances you have of landing in the prospect’s inbox.
BigMailer lets you manage your sender reputation with real-time campaign engagement metrics like bounce and complaint rates per mailbox provider.
Working through these metrics can help empower business communication with relevant content and the right amount of emails sent to the intended audience.
Key Benefits of Using BigMailer
Improve ROI
Return on investment (ROI) refers to every dollar earned for a dollar spent. ROI plays a vital role when determining the success of an email campaign.
BigMailer provides exceptional ROI to high-volume senders with lists larger than 50,000 contacts.
The platform’s pricing is the most cost effective and flexible in the entire industry (see the blue line in the graph below – it’s right at the bottom)
Reduce Cost
Email marketing may cost you a fortune. It requires tools for the design and development of newsletters and campaigns. Chances are, you might end up with a chunk of tools to deal with.
BigMailer accompanies built-in tools and elements, from pre-built templates to versatile editors; you get everything in one platform.
As a result, you avoid the cost of subscriptions to multiple apps. Meanwhile, it also saves time and effort juggling between them.
Expand Revenue
Not directly, but in the long term, BigMailer plays a vital role in boosting revenue from email campaigns or in general.
It intends to boost deliverability, raise open and click-through rates, and send targeted emails to finally boost revenues.
Enhance Productivity
BigMailer can help you automate more than a dozen tasks related to email marketing. You can automate recurring emails, set up drip campaigns, or initiate emails based on event-driven triggers.
In fact, its integration with Zapier helps you go beyond par, making workflows out of third-party payment tools like Paypal, Salesforce, Pabbly, Zoho, and more.
With half your tasks automated, you can spend time curating larger-than-life marketing plans.
Still having thought about BigMailer? Here’re some other alternatives you can explore.
BigMailer Alternatives
#1. Sendy
Sendy is a self-hosted email marketing tool that lets you send and manage bulk emails via Amazon Simple Email Service (SES). The platform adds monthly fees; you pay for what you use.
Features
- Get highly visualized reports with all the key KPIs such as bounce, open, deliverability, and more for making better data-driven decisions
- Set up autoresponders for recurring emails; set up drip campaigns to automatically follow up with subscribers at time intervals
- Smooth subscriber management with mass import/delete subscribers, custom fields, single/double opt-in, subscribe form, or API to add users
- Integration with popular CMS platforms like WordPress, Magento, and Joomla; also integrates with Zapier to facilitate automation and integrations to 1000s of third-party apps
With Sendy, emails are sent via Amazon SES at a jaw-dropping low rate of only $1 per 10,000 emails. However, unlike BigMailer, Sendy requires you to have your own hosting servers.
#2. MailerLite
MailerLite offers a suite of digital marketing tools that assist you in creating websites, landing pages, generating leads, and automating email marketing. The platform offers various automation and editing tools to supercharge your newsletters and email marketing game.
Features
- Has a gallery of newsletter templates and three different editors to create engaging and responsive campaigns
- Integrates with e-commerce platforms like Shopify to create email campaigns based on customer behaviors
- Easily monetize your newsletter by selling subscriptions through Stripe on MailerLite landing pages.
- Set up automatic re-send campaigns for unopened emails for timely follow-up with potential leads
- Use segmentation, tagging, and personalization features to send targeted and personalized email campaigns
- Closely monitor campaign performance with built-in email surveys, analytics, sales tracking, visual click maps, and more
MailerLite has a subscriber-based pricing model, with free usage for up to 1,000 subscribers. It has over 1,000,000+ happy customers across the globe.
Besides, its customer service rocks with a 97% satisfaction rate and a 5 mins quick response time.
Wrapping Up
If you ever want to invest in something with impressive ROI for your business, look no further than BigMailer.
The software offers endless possibilities for bloggers and marketers to upscale their email marketing game. From multi-brand management to editing tools and dashboards – you have it all in BigMailer.
