Best SEO Software for Agencies to Keep Clients and Business Happy 🤗

Are you just starting with SEO, or do you want to polish your current SEO strategy?

Search Engine Optimisation is a crucial part of a digital marketing plan as they help businesses to increase visibility and traffic organically. SEO is vast, so agencies need SEO software to create, manage and execute SEO strategies and automate business processes.

SEO software will help agencies save time and money by offering a wide range of features, from keyword research to content optimization.

This article will discuss some of the best SEO software we have selected based on accuracy, comprehensiveness, pricing, and scalability.

Importance of SEO Software

SEO software is crucial for agencies looking to improve their SEO strategy and boost their clients’ visibility online. Not only does it provide accurate and reliable data, but it allows for the analysis of competitors’ SEO strategies as well. Using SEO software can benefit agencies in a variety of ways.

First and foremost, it will enable agencies to streamline their SEO process and save time. Instead of manually analyzing data and metrics, the software generates automated reports and identifies areas for improvement, helping agencies enhance their strategies.

It also offers insights into keyword rankings, organic traffic, and backlinks, aiding in better decision-making.

SEO has many benefits for businesses. Some of the key benefits include:

• Increased organic traffic to the website
• Generate leads organically
• Increased visibility 
• Helps in creating user-friendly websites
• Better conversion rates
• Building brand awareness
• Better cost management
• Increased visits of users to the physical store
• Promoting your Business 24/7
• Getting more customers through organic search
• Benefiting and improving other marketing strategies
• Giving you a competitive advantage
• Decreasing cost per acquisition (CPA)

Key Features of an SEO Software

The following are key features of SEO software that an agency should look for while selecting the right one:

• Keyword research: SEO software helps agencies find relevant keywords for businesses to help them increase traffic and visibility, optimize their content and improve search engine rankings. 
• On-page optimization: On-page optimization refers to measures taken directly on a website to make it more search engine friendly. 
• Off-page optimization: Off-page optimization involves building backlinks to your website from other reputable websites.
• Content creation and optimization: SEO software assists agencies in creating high-quality, keyword-rich content that engages users and aligns with search intent.
• Analytics and reporting: SEO software provides agencies with comprehensive analytics and reporting capabilities, including tracking keyword rankings, organic traffic, conversions, and other key performance indicators (KPIs), allowing them to measure the effectiveness of their SEO efforts and demonstrate the value to clients.

Here’s a list of some of the best SEO software available for agencies:

SE Ranking

SE Ranking is a leading all-in-one SEO solution offering users a comprehensive suite of tools for enhancing their website’s performance. The software helps businesses with keyword research, site auditing, competitive research, traffic analysis, etc., to improve search engine visibility.

Features:

• SE Ranking’s Keyword Rank Tracker allows users to monitor the rankings of their targeted keywords across different search engines and locations, providing valuable insights into their SEO performance and allowing for optimization adjustments as needed.
• The software helps users perform a comprehensive website analysis, identifying technical issues, broken links, duplicate content, and other factors that may impact SEO performance, enabling users to make necessary improvements and enhance overall site health.
• The Competitor Analysis Tool allows users to analyze and compare their website’s performance against competitors, providing insights into keyword rankings, backlink profiles, organic traffic, and other key metrics, helping users identify areas of opportunity and refine their SEO strategies.
• SE Ranking’s Backlink Checker allows users to monitor their backlink profile, analyze the quality and quantity of backlinks, identify toxic or spammy links, and track the effectiveness of their link-building efforts, aiding in maintaining a healthy and authoritative backlink profile.

SE Ranking offers four pricing plans: Essential, which starts at $44 per month; Pro starting at $87.20 per month; Business starting at $191.20 per month; and Custom offering custom pricing for businesses. 

Semrush

SEMrush provides a one-stop SEO solution that empowers users with many tools and features. It helps businesses create, manage and run various marketing campaigns such as search engine optimization, PPC, content, social media, and competitive research.

Features:

• SEMrush provides a powerful keyword research tool helping users to find the right keywords for their Business and analyze their search volume, competition level, and trends. This feature allows users to discover valuable keywords to target in their SEO campaigns.
• The platform offers on-page optimization tools that recommend optimizing meta tags, headings, content, and other on-page elements. 
• With SEMrush’s backlink analysis feature, users can explore their backlink profiles and analyze the quality and quantity of backlinks.
• SEMrush enables users to perform in-depth competitor analysis, gaining insights into competitors’ organic search strategies, keyword rankings, and ad campaigns. Users can benchmark their performance against competitors and uncover methods to improve their SEO efforts.

SEMrush offers three pricing plans: Pro starting at $129.95 per month, Guru starting at $129.95, and Business starting at $499.95 monthly. 

SiteChecker

Sitechecker is a website checker software that measures, tracks and improves a website’s search visibility. It determines a website’s performance by providing a score based on various parameters.

Features:

1. Sitechecker’s SERP rank tracking feature allows users to monitor their website’s search engine ranking.

2. Sitechecker’s competitor rank tracking feature enables users to monitor the rankings of their competitors’ websites for targeted keywords. This helps users understand their competitors’ organic search performance and identify strategies to outperform them.

3. Sitechecker’s site speed analysis feature assesses the loading speed of a website and provides detailed insights and recommendations to improve its performance. This helps enhance user experience, SEO rankings, and website performance.

4. Sitechecker’s mobile optimization feature evaluates a website’s mobile-friendliness and responsiveness, providing insights and suggestions to optimize the website for mobile devices. 

Sitechecker offers three pricing plans: Basic for $33 per month, Standard for $124, and Premium for $208 per month. 

Serpstat

Serpstat is a comprehensive SEO software that equips users with diverse tools for optimizing a website’s performance. 

Features:

• Serpstat’s keyword clustering feature helps users organize and group related keywords into clusters. This enables users to optimize their content strategy, identify gaps, and improve website relevancy for targeted topics.
• It performs a comprehensive website analysis, identifying technical issues, broken links, duplicate content, and other factors that may impact SEO performance.
• The software has a Rank Tracking feature that allows users to monitor their website’s rankings for targeted keywords in search engine result pages (SERPs). 
• It provides insights into competitors’ organic and paid search strategies, including keyword rankings, ad campaigns, and backlink profiles. 
• The Backlink Analysis feature helps users evaluate the quality and quantity of backlinks pointing to their websites. 

Serpstat offers three pricing plans: The individual plan starts at $50 per month, the Team plan starts at $50 per month, and the Agency plan starts at $410 per month. 

Woorank

Woorank is a powerful SEO tool that provides one of the best website optimization and SEO analysis features. This software is available in 6 languages English, Spanish, French, Portuguese, Dutch, and German. 

Features:

• Woorank provides users with a comprehensive marketing overview of their website, analyzing factors such as SEO, mobile optimization, usability, and social media presence.
• The platform performs an in-depth analysis of a website’s performance, identifying technical issues, SEO errors, and usability problems. 
• Woorank offers keyword tracking capabilities, allowing users to monitor their website’s keyword rankings in search engine result pages (SERPs). This feature helps users track the effectiveness of their keyword targeting and make informed decisions to optimize their SEO strategy.
• Woorank’s competitor analysis feature enables users to compare their website’s performance against competitors. 
• The platform provides a crawl feature that analyzes a website’s technical aspects, identifying issues such as broken links, duplicate content, and crawl errors. 
• It provides detailed reports with recommendations to optimize their website’s structure and ensure search engine accessibility.

Woorank offers three pricing plans: the Pro plan starts at $89.99 per month, the Premium plan starts at $199.99 per month, and the Enterprise plan starts at $199.99 per month. 

Alli AI

Alli AI is an innovative platform dedicated to automating and scaling search engine optimization (SEO) campaigns for SEO agencies and teams. By leveraging advanced AI technology, Alli AI streamlines and optimizes various aspects of SEO, enabling agencies and teams to save valuable time and resources.

With Alli AI, SEO agencies and teams can efficiently manage multiple campaigns, achieve better results, and drive improved ROI by maximizing their productivity and effectiveness in the ever-evolving landscape of SEO.

Features:

• Alli AI offers bulk on-page optimization capabilities, allowing users to optimize multiple pages simultaneously. This feature saves time and effort by streamlining the process of implementing on-page SEO elements such as meta tags, headings, and content optimizations.
• Alli AI’s live editor provides a real-time editing environment, allowing users to change their website’s content and design while instantly previewing the modifications. This feature lets users quickly experiment with different layouts and content updates, optimizing their website in real-time.
• With Alli AI’s real-time deployment feature, changes made within the platform are immediately deployed to the website, ensuring that updates and optimizations go live without delay. 
• Alli AI’s site speed optimizer analyzes a website’s performance and recommends improving its loading speed. By optimizing elements such as image sizes, caching, and script loading, this feature helps enhance user experience, reduce bounce rates, and improve search engine rankings.

Alli AI offers three pricing tiers tailored to meet the needs of various users. The Consultant plan is priced at $249 per month; the Agency plan is priced at $499 per month, and the Enterprise plan at $999 per month.

SEOmator

SEOmator is a popular online SEO audit tool trusted by well-known marketers worldwide. It offers a comprehensive and in-depth analysis of technical SEO aspects, providing valuable insights and recommendations for optimizing websites. 

Features:

• SEOmator’s SEO audit feature comprehensively analyzes a website’s SEO health, identifying technical issues, on-page optimizations, and potential improvements. 
• SEOmator’s rank tracker allows users to monitor their website’s rankings for targeted keywords in search engine result pages (SERPs). 
• The platform’s backlink explorer enables users to analyze their backlink profile, evaluating the quality and quantity of backlinks pointing to their website. 
• It offers a powerful keyword research tool that allows users to discover relevant keywords and assess their search volume, competition level, and trends. T

There are three paid pricing plans – Lite Plan, priced at $49 per month; Standard Plan, at $99 per month and the Advanced Plan, priced at $279 per month. 

Hike SEO

Hike SEO is a specialized SEO software explicitly designed for small businesses. It offers a user-friendly platform that provides step-by-step recommendations for optimizing websites. With Hike SEO, users can receive guidance and actionable insights, similar to having an in-house SEO expert, but at a more affordable cost suitable for small businesses. 

Features:

• Hike SEO helps users develop an effective SEO strategy by providing step-by-step guidance and recommendations.
• The platform simplifies the process of implementing SEO changes with its user-friendly interface. Users can easily optimize on-page and update meta tags, headings, and content, ensuring their website aligns with SEO best practices without needing technical expertise.
• Hike SEO enables users to track the progress of their SEO efforts by monitoring keyword rankings, organic traffic, and other performance metrics. 
• It offers a white-labeling feature ideal for agencies or consultants, allowing them to customize the platform with their branding. 

Hike SEO pricing starts at $59.99 monthly or $540 annually. This subscription includes all Hike SEO & Hike Local features; for an agency, it starts at $44.99 per month.

Keyword.com

Keyword.com was founded to revolutionize how people in the SEO industry track and share their results. The goal was to create a cutting-edge solution to empower SEO professionals to efficiently monitor keyword rankings, analyze data, and collaborate seamlessly. 

Features:

• Keyword.com offers 3rd party verification to ensure accurate and reliable tracking of keyword rankings. 
• Keyword.com provides keyword suggestions based on comprehensive research and analysis. Users can access relevant and high-performing keyword suggestions to expand their keyword targeting and optimize their content strategy, helping to improve organic search visibility and drive targeted traffic.
• Keyword.com offers robust reporting capabilities, allowing users to generate comprehensive reports on keyword rankings, search volume, and other performance metrics. 
• The platform provides features and insights specific to local search and mobile performance, helping users optimize their websites for location-based searches and ensuring a seamless user experience across different devices.
• Keyword.com offers a Rank Tracker API allowing users to integrate keyword ranking data into their applications or systems. This feature enables seamless integration of keyword tracking capabilities into existing workflows, providing flexibility and customization options for users.

Priced at $26 per month, the Starter plan is designed for individuals and small businesses looking for essential SEO features.

The Consultant plan, priced at $42 per month, is tailored for SEO consultants and freelancers. The Agency plan, priced at $131 per month, is ideal for SEO agencies and marketing teams.

Ahrefs

Ahrefs is a comprehensive SEO software suite specifically crafted for marketing professionals. Its link-building capabilities allow users to analyze their backlink profile, identify link opportunities, and monitor competitors’ link strategies.

Ahrefs is a comprehensive SEO solution that equips marketing professionals with the tools to optimize their websites and achieve better search engine rankings.

Feature:

• Ahrefs’ dashboard provides a centralized overview of key SEO metrics and data, allowing users to monitor website performance, track keyword rankings, and access essential insights at a glance.
• Ahrefs’ site explorer feature enables users to gain in-depth insights into any website, providing data on organic search traffic, backlink profiles, top-performing pages, and more. It helps users understand their website’s performance and analyze competitors’ websites.
• Ahrefs’ site audit feature performs comprehensive website audits, identifying technical issues, broken links, and other SEO errors that may impact search engine rankings. 
• Ahrefs’ rank tracker allows users to monitor keyword rankings in search engine result pages (SERPs). Users can track keyword positions over time, assess performance against competitors, and receive notifications of any significant changes, helping them measure the success of their SEO efforts.

Ahrefs offers subscription packages for any budget. The pricing plans are divided into four tiers: Lite Plan, which costs $99; Standard Plan at $199; Advanced Plan at $399; and Enterprise Plan at $999.

BrightLocal

BrightLocal is a targeted local SEO platform focused on enhancing the online visibility of local businesses in Google’s local search results. It aims to connect businesses with potential customers in their specific geographic area. 

Features:

• It helps businesses create and manage online business listings across various directories and citation sites, ensuring accurate and consistent business information for improved local SEO visibility.
• The platform providesActive Sync feature that ensures real-time synchronization and consistency of business information across multiple platforms and directories, reducing the chances of outdated or conflicting information and enhancing the accuracy of local business listings.
• It has a GBP post scheduler that allows businesses to schedule and automate Google My Business (GMB) posts, enabling them to regularly share updates, promotions, and engaging content with their local audience, maximizing their GMB presence and engagement.

BrightLocal has three different plans: Single Business at $35 per month, Multi-Business at $60 per month, and SEO Pro at $90 per month.

Final Words

In conclusion, SEO is crucial to any successful online presence. It involves optimizing websites, content, and online strategies to improve visibility in search engine results.

By implementing effective SEO techniques, businesses can drive organic traffic, increase brand awareness, and attract targeted audiences. SEO encompasses various aspects, including keyword research, on-page optimization, link building, and technical optimization.